The future of sustainable design isn’t some faraway abstract thing: it’s the everyday objects around you right now.

Lex Pott

Lex’s method is raw and intuitive. He doesn’t try to disguise his ideas behind cosmetic layers. Instead, he trusts in his materials - wood, stone and metal - to reduce things to their essence.

I’m a pragmatist. Let’s just do what we can. And if we can do it better tomorrow, then let’s just do that too.

Peter van de Water

Winner of the 2019 Dutch Design Award, Peter’s work is founded on strong, single-minded ideas - giving his designs a recognizable, often iconic aesthetic.

For me, the construction determines the design. Manufacturing locally isn’t just more sustainable - it’s more flexible.

Bas Vellekoop

Bas graduated from the Royal Academy of Fine Arts in The Hague in 2010, and set up his eponymous studio the same year. With an ever-growing number of designs in production, Bas’ work is gaining in reputation for its refreshing honesty.

The great thing about product design is that you can enrich people's lives with a tangible product that was once just an idea in your head.

Jan Willem van Elten

Jan Willem graduated from the University of Applied Sciences in Utrecht in 2010 and is now working as a product designer for several brands.

I like to push boundaries to create designs in a way that is kind to the world and all of its inhabitants.

Roos Soetekouw

Roos is a designer who’s works arises from personal journeys. Challenged by the boundaries of a technique, Soetekouw explores a wide variety of possibilities.

Meet our designers

Lex Pott

Peter van de Water

Bas Vellekoop

Jan Willem van Elten

Roos Soetekouw